Facts are the language of reason, but story is the language of emotion.
And, about 70% of decisions are made based on emotional factors.*
SEVENTY PERCENT. This includes:
→ Buying decisions (what to buy, and when to buy it)
→ Prioritization decisions (what to do first, in what order)
→ Effort decisions (where to put energy, time, and intention)
And the place where most entrepreneurs turn left (when they need to turn right) is in this spot →
Even if they’re attuned to their own emotions, and even if they’re emotionally regulated and stable, they will still make their branding & marketing decisions based on their own emotions NOT…
→ The emotions of their audience & community
→ The emotions of their clients & customers
→ The emotions of their team & business support system
When I work with entrepreneurs on their story, the first thing we do is flip that script.
Because your brand story, offer story, and marketing stories DO need to feel and be true for you –
but what matters most is...
how it feels to those around you.
That’s the difference between being an influencer and being influenced.
And the biggest difference-maker I see when I work with folks on their brand story is this: you’ll finally build that bridge between what you feel and what your community, clients, and team feels. Then: more results, more sales, more growth.
You not only get the foundation you need to build branded collateral, websites, talks, books, campaigns, and media plans that really resonate and attract more clients and sales. You also gain the central thread that connects your team and community – developing an internal culture of deeper purpose, communication, and drive.
“All organizations start with WHY, but only the great ones keep their WHY clear year after year.”
- Simon Sinek, Start With Why
YOUR ORIGIN STORY ISN’T THE ONLY BRAND STORY THAT MATTERS
If you’re like most entrepreneurs, I’m confident that when you started your business, you had a BIG WHY for doing it. A catalyst that naturally lent itself to an origin story.
But what happens as you evolve and your business grows is that the WHY tends to change with you. And it becomes harder and harder to see on your own. Not to mention, it’s NOT the only story that your brand needs.
The farther inside the jar you are (and the longer you’ve been in there), the harder it is to see the label.
As someone who’s worked with THOUSANDS of entrepreneurs, companies, small businesses, and founders, I know that most struggle to really encapsulate the story of their brand because of this.
Does any of this feel familiar?
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You’re beginning a new venture or embarking on refining your brand, but don’t know how to wrap up all of your dynamic expertise into an attractive vision, mission, and story that’s packaged to sell.
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You know your story has nuggets of gold but don’t know how to weave it all together so it unfolds in the right order – and in an engaging, interesting, and action-inspiring way.
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You’ve been through some sh*t in your life – maybe a LOT has changed for you personally - and you want to be REAL without your story feeling “heavy” or distracting from an ultimately uplifting message.
Well, I’m here to tell you: this is all perfectly normal. As a matter of fact, it’s the way most founders feel when they’re getting ready to uplevel their brand and business and share their story in a bigger way.
And? You don’t have to figure it all out alone.
This is where I come in, your expert intuitive story weaver with double degrees in the ART & BUSINESS of storytelling – and ten years of experience helping founders, entrepreneurs, and CEOs establish their personal brand with a potent story that says it all (while still being succinct).
I created the StoryWeb™ Immersion so you can sit back, relax, and let an expert story superhero swoop in and figure it out for (and with) you.
Because can you imagine what would be possible if your audience, clients, and team weren’t just convinced or persuaded by your story, but were moved?
Genuinely. Authentically. Deeply.
What would become possible for your brand and business then?
Would you…
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Pitch yourself to the media, to podcasts, or to speak on stage without panicking about what you’ll share or talk about, that isn’t another mind-numbing how-to…
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Use your perfectly scripted micro-stories for interviews, client calls, and networking events (not to mention the gorgeously strung together “elevator pitch” for you and your company) to attract new opportunities, clients, customers, & collaborators…
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Write your book with the excitement of knowing which stories would increase emotional engagement, interest, and reader completion so it’s not “just another book about [insert your topic of expertise here]…”
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Include your company’s WHY story, HOW story, and ORIGIN story to train and inspire team members so they’re glued to one another (and the culture of the business)...
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Get on stage confident that you’ll move your audience to laughs and tears (the good kind) while ensuring the business message you need to deliver is ALSO represented?
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Pull off a high-concept, story-centric photoshoot, video shoot, or website that tells the full story of your brand, establishes your distinction, and makes you stand out from the competition in your marketplace?
The answer is YES. You could. Do any (or all) of these things.
Every StoryWeb ™ process is fully customized to you & your goals.
Together, we will review and use…
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All of your incredible life experience
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Your dynamic & far-reaching expertise
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The career highs & lows
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Surprising details from your childhood
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The real reason you started your company
And so much more…
And, we’ll do this all in a way that is positioned to…
- Deliver the right message, at the right time, for the right audience – to achieve your branding, marketing, & sales goals.
- Gather your team around the central WHY of your company in a way that will have them inspired to be all-in, day after day.
You’ll walk away with a ROBUST Brand StoryWeb™ Document that outlines your entire storytelling strategy for YOUR BRAND in thorough, clear, & concise detail.
The StoryWeb™ is perfect for you if…
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You’re preparing to do more media & speaking
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Your next level of authority includes a book and you want that to fit into your big picture
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You’re planning to grow your team and want a foundational resource on your brand that you can use for onboarding when hiring & training
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You’re ready to go bigger with your next brand iteration
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You’re in need of a story-centric marketing plan & want help extracting & crafting what stories to tell where, when, and why
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You’re envisioning a brand story video shoot (or several) and want to be prepared to plan & produce the most epic one possible
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You’re planning a photoshoot and need the high level brand concepts to build on
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You want to position your personal brand alongside your company brand and need a wide-lens expert view on how to do it
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You’re ready for your next level of visibility, which requires some thoughtful preparation & positioning on how you tell your story
Yes, I know. It’s ridiculously rad.
Onboarding:
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Every immersion begins with us selecting a date for our 2.5 hour StoryWeb™ Extraction Interview.
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You’ll receive my very thorough StoryWeb™ Extraction Worksheet to fill out (it’s like journaling… but on psychedelics). This takes 2 hours to fill out as it’s quite robust, but it’s also a very significant portion of our process. (And trust me, it’s worth it.) I’ll need this 7 days before we meet.
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We’ll meet for 2.5 hours and I’ll interview you according to an agenda I’ve set based on your worksheet responses. I’ll also present brand story concepts for brainstorming and direction.
Creation:
After we meet, I’ll go off and begin my story weaving, creating a thorough Brand StoryWeb™ Guide that includes:
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Your Golden Thread™ brand concept, positioning & messaging statements
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Your Golden Thread™ elevator pitch
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Your Golden Thread™ social media one-liners
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Your Golden Thread™ short bio
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Your Golden Thread ™ brand voice & style guide
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Your StoryWeb™ mission statement
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Your StoryWeb™ Brand Story Outlined Into 6 to 12 Scripted Micro-Stories you can use for internal communications, podcasts, talks, presentations, content, funnels, and more
Plus...
Your Choice of:
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Your Internal StoryWeb™ Team “WHY” Story
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Your StoryWeb™ Offer Story with specific guidance on where and how to use your stories to attract new business
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Your Golden Thread™ Visual Brand Story Concept (for photoshoots, video shoots, or brand identity)
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Your Golden Thread™ Brand Video Concept (general suggested concept & structure)
We’ll meet again to review your Brand StoryWeb™ Guide and make any adjustments collaboratively.
In just 4 to 6 weeks, you’ll walk away with a Beautiful, Robust PDF that defines your brand and showcases your story that you can keep forever, give to new team members to train them on your brand voice, story, and style, and more…
What Clients Say About The StoryWeb™
Relinde Moors
Founder of Elevate To Thrive
“Your Story Document is still my go-to resource in my biz.”
Josh Biro
Founder of Yogapreneur Collective
“Working with Jamie upleveled our brand, clarified who we are, and saved tons of future copy efforts.”
I reached out to work with Jamie on crafting a bigger personal brand story and founder’s story, and it was her excitement about the project, professionalism, and obvious ability that made it an immediate yes for me. At the time, I felt like we had something good with our brand story but we could never get it as concise or dialed as needed to be able to express it powerfully, creating real results.
I walked in expecting a decent story for the brand, but I ended up getting so much more – the multiple layers, clear organization of the end product, and sheer quality of work were just awesome. It elicited an emotional response in me - which was exactly what I want to convey to our clients.
The whole project also inspired me to reevaluate a lot of what we were doing with our core product and tighten it up. I’ve worked with lots of copywriters in the past, but with Jamie, the ease, and immediate quality without needing a thousand edits was different. Also, Jamie’s business sales knowledge surprised me, and how she integrated it into the whole thing was awesome. It was more than just copy. The process itself was fun and pretty relaxed – it didn't require a huge effort on my part.
Now, I’m proud of our brand story. It’s a core element for the rest of the business to be able to draw from.
If you’re reading this page, I have to say… you're seriously an idiot if you don't work with Jamie. This is clearly her calling and if you're even considering hiring her, it's clearly not yours.
Emily Drouillard
CEO, Modo Yoga International
“Jamie helped us become more clear on sharing who we are as a brand.”
We chose to work with Jamie to help us tell our story! We were tired of Modo Yoga being the best kept secret! And her creativity and attention to detail sold us. Now, we love our brand story and we have used the copy Jamie has provided in many different areas of our business.
Jamie provided a robust offering of copy to use throughout different channels and areas of our business. Compared to other brand storytellers and copywriters, Jamie is super fun and knows how to tell a compelling story.
She captured our voice well and helped us become more clear on sharing who we are as a brand. We love having a resource we can use moving forward.
If you’re considering working with Jamie, know that she is worth the investment.
Kendra Perry
Business Mentor for Health Coaches + Practitioners
“I created better alignment with my brand story and have been able to infuse it into everything I do in my business."
I have always been impressed by Jamie's work and after interviewing her on my podcast, I knew I had to hire her. I knew I had a great story to tell about how I started my business but I didn't know how to put it into words in a way that didn't sound like straight up verbal diarrhea.
I had been stalking her copy and social media for a while and knew I would work with her one day. So when I saw that she was helping with storywriting, I had to jump on it.
When we started, I felt like my story was all over the place. I wasn't able to tell it in a succinct way that didn't involve me blabbing non-stop and boring the shit out of people for a million minutes. I was surprised how Jamie was able to pull out all the juicy details from my story!
Jamie helped me flesh out the details of my story so that I could tell it in multiple different forms; long form or even spit it out in 2-minutes if I needed to. I have a really interesting story so I am so happy that now I can tell it in an engaging way that supports my brand and my mission.
Now, I have a badass story that I can tell to anyone who will listen and I love it! It's been a few years now but I still use it anytime someone asks me about my story. Everytime I work with any expert with branding or copywriting, I send them the story document that we created. Jamie also captured my voice well and it was super fun! Also, she's down to earth, cool as fuck, and I feel like if we lived in the same place we would hang.
Of all we accomplished together, I’m most proud of the courage to share my vulnerable story.
Jamie is one of the best copywriters and storytelling experts around. She is fun, professional, and a total badass. Work with her! You will not regret it.
Darla LeDoux
Transformational Coach and Founder of Sourced
“What I took away was one statement that was grounding to my work and helped me tell my story and build a brand that could grow, even during the pandemic.”
I chose to work with Jamie to explore how the parts of my story fit together as my brand was evolving. When we started, I felt like there were a lot of different pieces and I wasn't sure which to highlight. It felt scattered. There were various stories I was considering using in my business, but one that I kept being advised to use, but it didn't feel right.
I chose to work with Jamie because I could feel the intuitive way that she approaches her work, which I believe creates magic. I could feel that the work was being guided through Jamie's spiritual connection.
In our work, we settled on a different main story. I felt so much better about that, and as my life has unfolded I can understand why -- where my life has gone, that story was not one that would have stood the test of time.
The central theme of what I took away was one statement that was grounding to my work and helped me to be able to tell my story.
My story has evolved since working with Jamie, however the core statement and the decision NOT to use the story everyone thought I should has made a huge difference in being able to build a brand that could grow, even during the pandemic.
Ultimately, working with Jamie gave me confidence to walk away from the story that wasn't alive for me. To really look at all the possibilities, and trust what Jamie could see about what was alive that I couldn't was incredible. If you’re considering working with Scribe & Spirit for your brand development, you'll love working with Jamie!
Jesse Barocas
COO of SevenBell Fitness
“I’d recommend working with Jamie because she has creative genius combined with compassion and kindness that allows for vulnerable spaces, and that's where the good stuff lives.”
I wanted to craft a coherent narrative around my story that surrounds itself with loss, trauma, triumph, masculinity, and disappointment. As an entrepreneur in the fitness industry who uses fitness as a way of managing trauma, I wanted a way to touch more clients. I just knew I needed the support of a coach to create the narrative that would click for other readers, so Jamie was the obvious choice.
When we started, I felt very unclear and scattered. I couldn't find the through line, but Jamie was great at connecting dots and curating a narrative with focus.
Jamie’s attentiveness and ability to create a compelling narrative and cohesion was different. I felt like she really listened to my concerns and my needs, and we immediately struck a connection around the story and I felt that she was touched by the message I wanted to provide.
Jamie is very good at capturing the emotion of a moment and the complexities of life that tell an individual's story and then finding a through-line that allows it all to be one story. There are layers and levels to what we talked about, and together we were able to tease out concepts and story arcs. I would even describe it as therapeutic. Now, I feel much more confident in describing the different attributes of my story and my service. I feel much more organized and prepared for the undertaking of writing something that can last.
My favorite part was the clarity I gained on my story, and the series of concepts that Jamie worked on for me that I walked away with to work on my own. I’d recommend working with Jamie because she has creative genius combined with compassion and kindness that allows for vulnerable spaces, and that's where the good stuff lives.
Laura Munkholm
President & Co-Founder, Walla
“Our brand story resource saves me time and nerves before speaking. Jamie also captured key words that make our brand pop. We feel very different from the competition.”
I wasn't confident telling my story, and wanted to make sure I had a go-to pitch for different audiences. Jamie was able to help me craft all of that. She clearly understood the need, and loved what my company was bringing to the world.
Our brand story felt like it needed a pop. It was good but inconsistent. And I didn't feel great about the way I framed my personal story with the business.
Going in, I was looking for an elevator pitch for me, the company, and our Why. I also wanted in depth descriptions of what we do for different audiences, and a nice bio that I could lean on in interviews, podcasts, and in speaking engagements. Jamie delivered exactly what I needed. Seeing Jamie’s ideas and words painting a picture of me and Walla was just incredible. She's such a talented wordsmith. She captured me and our brand perfectly. So often, I'd read something, and think "exactly!" or "that's spot on!"
I still refer to our document all the time, and pull paragraphs, phrases, and key words out for interviews. We've leveraged it in many of our PR opportunities as well.
I’m proud to now feel confident telling my story. I can go into any interview, meeting, pod, or presentation knowing I can nail our pitch. Our brand story resource saves me time and nerves before speaking. I also feel like Jamie captured key words that help us make our brand pop. We feel very different from the competition.
I would recommend Jamie. She took our needs, and delivered exactly what I was hoping for. I now feel confident with my words as a result, and her work gave me a foundation to expand our brand.
And now you might be thinking…
“This sounds amazing and like exactly what I need, what is the investment?”
The StoryWeb™ Immersion is valued at well over $25,000 for all of the value it delivers:
- Brand Positioning, Voice, Messaging, and Story
- Internal Communications for Team Training & Culture
- Custom Visibility Scripts for Podcasts, Talks, Speaking, & Networking
- Story-Centric Structure & Form For Sales Copy, Content, & Book Writing
- Innovative & Authentic Client-Attracting Marketing Plan For Creative Thinkers
Added up separately, that is what all of these items would cost. Maybe more.
However, as a package, the StoryWeb™ Immersion Investment begins at $10,000 for all it includes.
And, it can be further customized to your specific needs & goals with optional Brand Story add-ons, such as:
- Your Golden Thread™ Visual Brand Story Photoshoots (Produced & Directed FOR You)
- Your Golden Thread™ Brand Video Shoot (Written, Produced, Directed, & Edited FOR You)
- Your StoryWeb™ Signature Talk (Scripted FOR You)
- Your StoryWeb™ Book Outline (Crafted FOR You)
If you’re ready to step into the spotlight with your brand, I’m here to help you do that in (strategic, unique, true-to-you) style.
Ready for next steps?
You can tell me more about what you’d love to see in your bespoke StoryWeb™ package and secure your spot by filling out this application here. From there, we can set up a plan to connect and chat further.
You can secure your project start date with a $2,500 deposit.
If you have any other questions, you’re welcome to DM me on Instagram @scribeandspirit or email us at hello (at) scribeandspirit.com.
Wanna check out more testimonials?
Heather Sheridan
Owner, Revel Yoga
“Now, my brand is totally on point. I even got a neon sign made out of one of the hashtags she came up with! I have used everything she gave me.”
I chose to work with Jamie because I needed a brand messaging update. After covid, my previous brand messaging just wasn't fitting any more. I was struggling with my messaging and positioning. It was off, it was stale, and I had changed and matured as a business owner.
What I got from Jamie was exactly what I needed. Honestly, it was better than I expected. It was more fun than I expected. It made me excited about my business again. Jamie is very detailed, a great listener, and a gifted writer. I really feel like she heard me, captured my voice, and gave me stuff to work with for years. I got so much copy and content to use! Her content is rich. You can literally take a phrase of hers and use it 10 different ways. It's AWESOME.
My branding and messaging is on point now. AND it sounds like me! I even got a neon sign made out of one of the hashtags she came up with. I have used everything she gave me.
Plus, she gave me the confidence to put my REAL feelings out there.
Working with Jamie upleveled my brand and positioning and saved me time and energy.
I would totally recommend working with her. I love Jamie’s energy and passion for what she does. She's fun and funny!
The whole process was awesome from start to finish.
Meredith Vaish
Energy Coach & Host of Full Living After 50
“Working with Jamie delivered a huge confidence boost. It's easier now to put myself out there, and claim my story & gifts.”
When I decided to work with Jamie, I needed a bigger perspective... and help fitting it all together. I felt like my brand story was good, but I was too close to it. I'm a damn good copywriter but I needed Jamie to help me see the bigger story.
Going in, I was excited to experience Jamie's process.
Overall, I felt I got a lot -- not just copy but also a clearer sense of what I stand for. Jamie helped me get clearer on my "origin story" – she took a lot of threads from my life and helped weave them into a bigger, more impactful story. I felt emboldened after working with her because she helped me claim parts that I didn't think were all that special or that I had undervalued. The stories she wrote created a strong foundation to build on.
I was surprised that I didn't need any rewrites… Jamie nailed it on the first round! I also loved her use of intuition in her process, and it was fun. Working with Jamie delivered a huge confidence boost. It's easier now to put myself out there, and claim my story & gifts. I can trust Jamie to find the through line and create compelling stories that are true to my voice.
Christine Hansen
Business Consultant for small business owners
“Jamie showed me that you can be interesting and have a story even if it isn't the traditional rags to riches story.”
One of my challenges, still today, is to truly "see myself" and to tell my own story. I can do this for others but I am a massive blindspot for myself. I asked Jamie to help me with this as I knew it was important for my clients and potential clients to understand who I was and trust me with their business and investment.
Jamie and I clicked super quickly. I didn't feel that it was a struggle to get across what I wanted and we have a similar type of humour and values. I trusted her immediately.
When we started, I didn't think there was anything interesting about my story or anything relevant. I didn't even know where to start. Jamie showed me that you can be interesting and have a story even if it isn't the traditional rags to riches story. She gave me confidence by showing me to myself in a light that I hadn't noticed before.
Over the years I worked with many, many copywriters as well as coaches. With Jamie, the deliverables were very clear, which was a huge relief as I knew exactly what I would get and Jamie didn't disappoint. I found it super effortless from my side. I just talked and Jamie then created something amazing out of it that I could use in many different ways. I loved the actual delivery of the document. It was packed with actual bespoke prompts and ideas and excerpts. Such a time saver.
I am a huge fan of repurposing, and Jamie structured everything so you can truly make the most of what she produces for you. It was a great investment because I was able to implement her content for months and months.
I’ve recommended Jamie to multiple friends. So that speaks for itself, I think.
Nicole Jackson Miller
Founder of Agency™ & The CEO Roundtable
“Doing Story work with Jamie allowed me to broaden my audience, and I still use what she crafted for me today, for lots of different things!”
I wanted to do a story session with Jamie because I wanted to be able to present what I did to a broader audience and incorporate my experience not just working in television but also having a project management agency and coaching business owners and leaders.
I was having trouble figuring out how to deliver that in a way that was concise and clear. I remember being at a retreat with Jamie, and someone asked what I did and how it was different from someone else and I just kind of… sat there, and then Jamie interjected with how it was different. She said it way better than I ever could! That’s one thing that sets Jamie apart – she’s able to understand so quickly and put into words what other people can’t in a way that’s so clear.
Since we worked together, I’ve been using the StoryWeb Jamie created for me for so many things. I’ve been using it as a bio for podcasts. I’ve used it when I was brought in to speak for a local women’s organization. I used a lot of the stories Jamie’s created in my talks. And today, I’ve been crafting a resume for a position I’m angling for, and I’m looking at the story document now to use for the executive summary.
The StoryWeb Jamie creates becomes this living, breathing document that you’re able to use for years to come. It’s not just a brand story or stories for my existing audience, but has truly allowed me to broaden my audience.