Simply put:
A potent brand story gives you a special kind of aligned swagger that not even the most nagging neurodivergent tendencies can mess with.
(I have plenty of those myself, so trust me, I know.)
Listen, we all love spaghetti (I especially love mine with an Oxtail Ragu), but around here, we stan a more specific noodle approach.
Contrary to how it sounds, potency isn’t about being ON or perfect or strong all the time. It’s about standing fully in your story, gently uncovering The Golden Thread™ that’s already deeply embedded in your life and work, and then amplifying its power by needling it THROUGH your brand and business.
The Golden Thread™ is the key to weaving all your work together in a way that deeply lands for your audience and feels like a liberating breath of fresh air for you.
What is The Golden Thread™?
-
It’s a deeper story, a resonant meaning, a delicate yet powerful link
-
It’s the connective tissue between all your work that you’re too close to to be able to see
-
It’s a sparkly thematic opportunity that already exists, we just need to mine for it
-
It’s the tiny gleaming details of “story glitter” that are hiding in the recesses of your memory (yes, it’s my job to extract them)
-
It’s the essence of the soul of your work – communicated in a way that “clicks” for you -and- for your audience
It’s THE thing that draws your audience closer.
We uncover the thread.
We identify it.
We clarify it.
We develop it.
We create it.
Then, we reveal it.
And when we do, your audience leans in, grabs on, and hungrily pulls – unspooling the limitless magic with interest, delight, desire, and eventually: demand.
With your Golden Thread ™ running through them, your website, sales pages, campaigns, books, media pitches, and talks – don’t just create an experience – they leave something behind.
Because a brand story that’s woven with The Golden Thread™ doesn’t just lie there looking pretty: it unfurls itself, makes resonant contact, & leaves an imprint.
The Golden Thread™ is an approach I cultivated over 20+ years of studying, writing professionally, and working with clients through my Brand Story Development Process as a copywriter, strategist, coach and intuitive “seer."
But to show you how, I have to take you back in time, WAY BACK IN TIME, to 2013…
We’re in a 10’ x 10’ bedroom in Queens, NY and young(er) Jamie is tapping away on her Macbook keyboard, enrolling in her first ever life coach training.
Spoiler: I quickly discovered I was the best person in the room to help my colleagues express their story, strategize their brand and marketing, and write their copy, books, and talks. (Having a grad degree in film producing and a feature film under my belt that we’d just released digitally, certainly helped.)
I pulled on that golden thread, and it led me to building a multi-6 figure copywriting, online course, and coaching business. I also birthed my signature program Story School®, moved back to LA from NY, and took multiple screenplays to market.
Directing Movies
Winning Awards
Starting a Business
Leading Retreats
Launching Courses
Writing, Writing, Writing
Speaking on Stage
Published in the Media
Over nearly 10 years, I worked with 1000s of clients, led retreats, launched courses, spoke on stages, and began a deep spiritual journey into my energetic and intuitive gifts, which were even further amplified when I lost my soulmate to cancer in 2019.
That loss taught me more about grief and the creative process than I ever expected. A couple of years later, I burned my whole business down to create space for more of my soul’s work: story. And now, here we are.
Deep healing, spiritual awakening, and fine-tuning my gifts led me here — to offering the most potent form of my work yet.
Through all of the ups and downs, the knowns and unknowns, the losses and gains, the challenges and gifts, the creation and destruction of what no longer serves: I’m here, now.
Humbly. Joyfully. Powerfully.
A Rising Phoenix, in service to
The Golden Thread™.
I wholeheartedly believe…
“If you follow your bliss, you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. Wherever you are -- if you are following your bliss, you are enjoying that refreshment, that life within you, all the time.”
- Joseph Campbell
Story is my bliss.
“If it’s not STORY, I don’t want it.”
- things I’ve actually said over my 20+ years as a story nerd
So, when it comes to storytelling, I don’t just walk the talk. I live it.
I listen to my intuition, I follow my bliss, I trust the cycles of death and rebirth.
Yes, I have…
- an elite education in storytelling and producing (BA, Dramatic Storytelling, NYU // MFA, Film Producing, USC),
- experience as an award-winning filmmaker and Hollywood story development professional, and
- 10+ years as a conversion copywriter and online marketing strategist…
But it’s not just fancy education, experience, or expertise that we use to create powerful results around here. It’s emotional intelligence, a depth of understanding of humanity, and a reverence for forces unseen.
Experience has shown me that the best laid strategies aren’t born from the mind, but from the mind-body-soul as a cohesive unit.
So that’s how we work and what we stand for.
At Scribe & Spirit, our approach is 50% practical and 50% intuitive.
-
I genuinely believe in living a story worth telling by claiming the role of hero and allowing bliss to lead you forward – both for your audience and for you.
-
Your Golden Thread™ is and will be founded and developed upon these principles.
-
Not some heady “good idea” data-based strategy that’s disconnected from what you (and your audience) actually feel.
-
And, don’t tell all the bro marketers about this, but, that’s why it works.
If you’re ready to stop sacrificing your magic at the altar of practicality and uncover the Golden Thread™ that weaves all your work together, powerfully –